PRADA Fall/Winter 2011-2012 Eyewear Collection

Prada is a style that has often forecast and dictated aesthetics in various sectors.

The starting point is absolute quality with an innovative approach and strong craft tradition, an approach that all stages of the process from design until the election of the materials and the production is applied, of sales concepts for advertising campaigns and combined communication strategies. Creates A “Value chain”, the “total quality”.

The same creative process is the experimental forms for the “Sun” and “Vision” eyewear collections for the autumn and winter 2011-2012 collection, the Prada developed a route, and alternative communication includes used. Strong identity and character form the basis of the new Prada eyewear collections for men and women.The must-haves for women are a game with various forms of round to pointed or square this season. The lowest common denominator is enriched research into the thickness for the temple and in front of pieces with new themes and logos. A detailed study, creating the style to new icons. The sophistication of the balanced details is revealed in the collection for men. Restrained style with classic taste, with a high front or a look that combines more crucial creative.

Model VPR 03O
Linear, light design for an oval that’s ready to set a new trend. Engraved on the tubular temples, the Prada logo is the signature of unmistakable style. Classic Black and Tortoise are joined by nuances of Brown/Purple, Dark/Light Blue and Currant/Honey.

Model VPR 02O
Square eyewear that’s classic and youthful. Style wears Prada: a heritage logo engraved on a metal tag and undulated temples for avant-garde and minimalist elegance. Black and Tortoise as well as shades of Brown and Denim.

Model VPR 06O
Elegance is reserved. Undeniable ‘90s shapes in an avant-garde, minimalist key. An “L” logo, inherited from the Milan couturier’s past, identifies the brand’s eternal essentialism. A befitting color palette pays homage to continuous research by the label.

Model VPR 07O
Prada adds its signature to the ‘50s in a style that’s avant-garde and refined. The arrow logo of recent years is inserted flirtatiously between the front piece and the temple to add to the lightness of the eyewear. A color palette composed of Black, Tortoise Lace, Ivory, Lilac and Ice.
Model VPR 08O
The cult eyewear of recent years now in a vision version. The handbag logo and an eccentric look: that’s swing style. In classic Black, Ivory and Tortoise as well as stunning shades of blue, crystal and camel.
Model VPR 54O
Minimalist chic also has its eyewear. An elongated end piece connects to triangular-section temples in this icon of style. The arrow Prada logo is the signature on the spectacular design of this model. A color palette of Gold, Black, Bordeaux, Blue and Ivory.
Model SPR 29N
A bold and fascinating look for minimalist chic. This eyewear is unquestionably a new icon for men. Brand essence is signed by the “L” Prada logo. Eternal Black and Tortoise. Ice is a new color for different versions of shaded lenses.