Prada is a style that has often forecast and dictated aesthetics in various sectors.
The starting point is absolute quality with an innovative approach and strong craft tradition, an approach that all stages of the process from design until the election of the materials and the production is applied, of sales concepts for advertising campaigns and combined communication strategies. Creates A “Value chain”, the “total quality”.
The same creative process is the experimental forms for the “Sun” and “Vision” eyewear collections for the autumn and winter 2011-2012 collection, the Prada developed a route, and alternative communication includes used. Strong identity and character form the basis of the new Prada eyewear collections for men and women.The must-haves for women are a game with various forms of round to pointed or square this season. The lowest common denominator is enriched research into the thickness for the temple and in front of pieces with new themes and logos. A detailed study, creating the style to new icons. The sophistication of the balanced details is revealed in the collection for men. Restrained style with classic taste, with a high front or a look that combines more crucial creative.